Marketing Manager Resume Templates

• Owned $18M annual marketing budget across demand gen, brand, events, and partner channels; grew Marketing Qualified Leads (MQLs) by 48% YoY.

• Built and scaled marketing team from 8 to 24 professionals across 4 specializations, maintaining 92% employee satisfaction and 0% voluntary attrition over 2 years.

• Launched product-led growth motion that reduced CAC by 31% while increasing free-to-paid conversion from 4.2% to 7.8% within 12 months.

• Developed integrated demand generation strategy that contributed $42M in pipeline, exceeding target by 35% in FY2019.

• Oversaw content, SEM, and paid social programs reaching 2.5M B2B decision-makers per quarter; achieved 3.2x ROAS on paid channels.

• Introduced full-funnel attribution model in Marketo, enabling 22% budget reallocation to highest-performing channels and improving lead quality by 19%.

• Launched organic content and SEO program that grew monthly website traffic from 180K to 1.4M visitors over 30 months.

• Ran 30+ email nurture sequences in Pardot, achieving 28% open rate vs. 16% industry average and contributing to 23% increase in trial activations.

• Coordinated 15+ marketing campaigns per quarter; managed editorial calendar, social scheduling, and event logistics across 3 product lines.

MBA in Marketing

Ridgemont School of Management, 2013

• HubSpot Marketing Software Certified — HubSpot Academy, 2023

• Marketo Certified Expert — Adobe/Marketo, 2021

• Google Ads Search Certification — Google, 2020

• Leadership

• Strategic Planning

• Cross-functional Alignment

• Analytical Thinking

• Directed global rebrand for a Fortune 500 client, delivering comprehensive brand guidelines and assets that increased brand recall by 30%.

• Managed a team of 12 designers and copywriters to produce award-winning multi-channel ad campaigns generating $5M in attributed revenue.

• Pitched and won 4 new client accounts totaling $2.8M in annual retainer revenue through compelling creative presentations.

• Designed interactive web experiences and packaging concepts, contributing to a 40% increase in product sales during Q4 promotions.

• Streamlined the creative approval process by implementing Figma, reducing design turnaround time by 25%.

• Created visual identity systems for 8 product launches including logo, typography, color palette, and brand guidelines.

• Produced 200+ digital and print assets per month for 15+ consumer brand clients across retail and e-commerce verticals.

• Designed award-winning annual report for NYSE-listed company, recognized at the GDUSA American Graphic Design Awards.

• Supported senior designers on 6 rebranding projects, handling asset production, mockups, and client presentation decks.

B.F.A. in Graphic Design

Westgate School of Design, 2014

• Adobe Certified Professional — Visual Design, 2022

• Google UX Design Certificate — Coursera, 2021

• Typography & Brand Identity — School of Visual Arts, 2020

• Creative Vision

• Team Leadership

• Client Pitching

• Time Management

• Coach 6 Agile squads (55 engineers, designers, and PMs) across 2 product tribes using SAFe 6.0; teams improved sprint predictability from 62% to 91% over 18 months.

• Facilitated SAFe Program Increment (PI) planning events for 180-person Agile Release Train twice yearly; PI Objective achievement rate increased from 74% to 88% under my facilitation.

• Served as SM for 3 cross-functional delivery squads building Prime Video recommendation engine; maintained 95% sprint commitment fulfilment while supporting 2-week release cadence.

• Resolved persistent inter-team dependencies blocking 2 squads by facilitating cross-team design sprints, reducing dependency-related cycle time from 3 weeks to 4 days.

• Facilitated daily standups, sprint planning, reviews, and retrospectives for 3 delivery teams across 2 client engagements; maintained velocity within 8% of planned capacity.

• Trained 15 new team members in Agile fundamentals through structured onboarding sessions; all 15 became independently functional in Scrum ceremonies within 30 days.

• Supported waterfall-to-Agile transition for a 40-person delivery team; tracked sprint metrics, facilitated standup meetings, and produced weekly status reports for senior management.

• Own a $22M ARR enterprise portfolio of 18 strategic accounts; maintained 108% Net Revenue Retention for 3 consecutive years by driving expansion through executive alignment and QBR-led upsell strategies.

• Reduced customer churn by identifying 6 at-risk accounts via health score telemetry, executing tailored recovery plans that saved $4.2M ARR from cancellation.

• Achieved 98% on-time renewal rate and led 4 multi-year contract renegotiations totalling $8.5M, with average contract length increasing from 1.2 to 2.8 years.

• Managed 65-account SMB and mid-market portfolio ($4.8M ARR); delivered 104% NRR through structured onboarding, health monitoring, and proactive expansion plays.

• Designed and launched a customer onboarding playbook adopted by the 40-person CS team; reduced time-to-first-value from 14 to 6 days and increased 90-day product adoption by 31%.

• Led customer advisory board of 12 strategic clients, gathering product feedback that directly influenced 6 features shipped in 2018 and 2019 roadmap.

• Managed renewals for 100+ account portfolio ($2.1M ARR); achieved 96% renewal rate and expanded 15 accounts through additional seat and tier upgrades.

• Created and ran 8 customer webinars per quarter featuring power-use training, resulting in 22% increase in feature adoption among mid-tier accounts.

• Resolved 50+ technical and billing support cases daily with a 97% CSAT score; consistently ranked in top 5% of support team for quality and first-contact resolution rate.

B.A. in Business Communications

Evergreen State University, 2015-2019

• Gainsight Certified Customer Success Manager — Gainsight, 2022

• Customer Success Association Certification — CSA, 2020

• HubSpot Service Hub Certified — HubSpot Academy, 2019

• Empathy & De-escalation

• Relationship Building

• Persuasive Communication

• Analytical Thinking