Content & Copy Strategist Resume Templates

• Lead a team of 22 writers, strategists, SEO specialists, and video producers; grew HubSpot Blog from 4.5M to 9.2M monthly organic sessions through pillar-cluster content architecture.

• Launched AI-assisted editorial workflow reducing average article production time by 35% while improving Quality Score from 74 to 89 against proprietary rubric.

• Developed 5-year content monetisation strategy including gated content, newsletter sponsorship, and media partnerships projected to generate $6M in new revenue by Year 3.

• Architected content strategy for the Mailchimp Resources hub; content library grew from 120 to 850 pieces and drove 2.4M SEO sessions per month, a 3× increase over 3 years.

• Ran 20+ content experiments per quarter (format, CTA, structure) using a Content ROI framework I designed; winning experiments generated 35% more email captures on average.

• Produced and co-hosted "Going Through It" branded podcast that reached 120K downloads in Season 1 and received an Edison Award nomination for Best Business Podcast.

• Managed editorial calendar for Moz Blog (1.5M+ monthly readers), commissioning, editing, and optimising 12 posts per week from 80+ external contributors.

• Created Moz Beginner's Guide to SEO (revised edition); guide generated 4M+ reads within 12 months and became the #1 organic result for "learn SEO" for 3 years.

• Produced 8+ long-form blog posts and 2 white papers per month on marketing automation topics; 3 pieces ranked in top-3 organic positions within 90 days of publication.

B.A. in English & Communications

Cascadia College of Arts, 2014-2018

• Content Marketing Certified — HubSpot Academy, 2022

• SEO Fundamentals Exam — SEMrush Academy, 2021

• Editorial Strategy Certificate — Poynter, 2019

• Creative Direction

• Stakeholder Alignment

• Time Management

• Detail Orientation

• Owned $18M annual marketing budget across demand gen, brand, events, and partner channels; grew Marketing Qualified Leads (MQLs) by 48% YoY.

• Built and scaled marketing team from 8 to 24 professionals across 4 specializations, maintaining 92% employee satisfaction and 0% voluntary attrition over 2 years.

• Launched product-led growth motion that reduced CAC by 31% while increasing free-to-paid conversion from 4.2% to 7.8% within 12 months.

• Developed integrated demand generation strategy that contributed $42M in pipeline, exceeding target by 35% in FY2019.

• Oversaw content, SEM, and paid social programs reaching 2.5M B2B decision-makers per quarter; achieved 3.2x ROAS on paid channels.

• Introduced full-funnel attribution model in Marketo, enabling 22% budget reallocation to highest-performing channels and improving lead quality by 19%.

• Launched organic content and SEO program that grew monthly website traffic from 180K to 1.4M visitors over 30 months.

• Ran 30+ email nurture sequences in Pardot, achieving 28% open rate vs. 16% industry average and contributing to 23% increase in trial activations.

• Coordinated 15+ marketing campaigns per quarter; managed editorial calendar, social scheduling, and event logistics across 3 product lines.

MBA in Marketing

Ridgemont School of Management, 2013

• HubSpot Marketing Software Certified — HubSpot Academy, 2023

• Marketo Certified Expert — Adobe/Marketo, 2021

• Google Ads Search Certification — Google, 2020

• Leadership

• Strategic Planning

• Cross-functional Alignment

• Analytical Thinking

• Design director for a $120M mixed-use urban redevelopment project in Chicago (450-unit residential, 80K sq ft retail, civic plaza); project awarded AIA Chicago Merit Award for Urban Design.

• Lead client relationships and design delivery for 8 concurrent commercial and civic projects totalling $280M in construction value; maintain 94% client satisfaction score across all active projects.

• Led design development and construction administration for 3 large-scale healthcare campuses (combined 1.2M sq ft) for Kaiser Permanente and Cleveland Clinic, earning ANCC Pathway to Excellence designation.

• Managed BIM coordination across 14 consultant disciplines (structural, MEP, civil, landscape, interior); zero RFI-related delays on 2 consecutive projects totalling $85M in construction value.

• Developed detailed design and construction documents for a 40-story mixed-use tower in Shenzhen, China, coordinating with local design institutes and navigating Chinese building codes.

• Produced parametric façade study using Grasshopper and Rhino that reduced curtain wall material cost by 12% while maintaining structural and aesthetic performance targets.

• Contributed to schematic design and design development for 2 international airport terminal projects (Heathrow T2 and Doha HIA); produced design models, drawings, and presentation boards.

• Define global brand positioning strategy for Apple Services (App Store, Apple TV+, Apple Music, iCloud) — a $85B revenue line; launched unified "Life is better in the Apple ecosystem" narrative across 50 markets.

• Conducted brand equity research across 22 markets with 18,000+ respondents; findings drove $120M reallocation of brand investment toward Gen Z audiences and emerging markets.

• Developed brand architecture framework for 3 new Apple product categories, ensuring coherence with master brand while enabling sub-brand differentiation and flexibility.

• Led brand positioning and consumer research for 6 major client accounts including Dove, IBM, and British Airways; strategy work underpinned creative campaigns that won 4 Cannes Lions.

• Designed a segmentation and persona framework for a Fortune 100 financial services client; framework identified 3 underserved segments representing $2.2B in addressable revenue.

• Facilitated brand vision workshops with 20+ C-suite teams globally; developed and delivered strategic brand playbooks adopted as 3-year marketing blueprints by 5 clients.

• Managed Gillette Fusion brand P&L ($420M revenue); led reformulation and packaging refresh that increased market share by 2.4 points and grew category penetration from 38% to 44%.

• Launched 3 limited-edition product SKUs using influencer-first launch strategy; all 3 sold out within 2 weeks and generated $14M in incremental revenue.

• Contributed quantitative and qualitative analysis to Interbrand's Best Global Brands report for 15 Fortune 500 companies; data and insights cited in 12 client strategy presentations.

MBA in Marketing

Gotham Business School, 2013 - 2015

• Brand Management Certificate — Kellogg School of Management, 2019

• Consumer Insights & Market Research — Qualtrics XM Institute, 2022

• Professional Certified Marketer (PCM) — American Marketing Association, 2017

• Strategic Storytelling

• Design Thinking

• Persuasive Presentation

• Stakeholder Alignment